International hospitality environment Essay Example | Topics and Well Written Essays - 1750 words

International hospitality environment - Essay Example The IBE encompasses differences as well as similarities of cultures, impact of globalization, entry of foreign markets, emergence of new markets, competition between local and foreign companies, competition within domestic markets, foreign direct investments, exchange rates, corporate finances, global marketing, trade agreements, regional focus and differences, global and emerging forces, among other interrelated factors. According to the Economist (2007), in view of the four-day World Economic Forum in Davos, the international business environment is in its bullish mood as profits are at record levels, remarkable and robust financial system, abundance of liquidity, structural imbalances caused by outsourcing, minding the green or environmentalism, among others. Wikipedia and words such as "supercapacitor" are "in" as the next big thing, with predictions of structural recession and stable international political relationships. Biggies such as the Citigroup, Google, and Andre Kudelski of a security badge company were declared main players as protectionism (basically US politicians playing on their middle-class voters) was emphasized. If anything, competition is at stake as World Social Forum take on the WEF. The report basically gives a picturesque view of the global business environment. In your own words discuss the 3 levels of th... Macro - the international business environment encompasses global trends from e-commerce, profit for being green, merging and separation of cultures in trade, foreign direct investment, marketing across countries and the ever- present sustainable development. This has emerged due to globalization, information and communication technology (ICT), and outsourcing which has threatened the United States' workforce, slowly levelling-up economic play fields, and transferring forces like tsunami. Micro - in this level, the business environment factors are customers who are diverse, cosmopolitan or culture-based, broad, demanding or passive; there are also employees scattered all over the world with multinational corporations (MNCs) having their manufacturing offices somewhere in China, research and development in India or Germany, distribution all over third-world countries in Asia, Africa and South America, and luxury in Europe or the North Americas. Suppliers in this sense, considered B2B are also all over the world: from Asia, Africa, and South Americas, towards China, Taiwan and other manufacturing favourites. In this micro environment, the stake holders, basically investors are mostly from the capitalist countries of North America and Europe, although emerging bullish actors are now largely coming from Asia, and South America. It is also of importance to mention communication facilitators which are the media, largely funded by US moguls, which not only includes tradition al print and broadcast but streaming media brought about by ICT. The last for consideration is competition which are basically bullish new comers shaking old established MNCs and their ageing techniques

Daily Social Responsibility in Action Assignment

Daily Social Responsibility in Action - Assignment Example The involved actions in social responsibility may not necessarily remedy the actual effects on the society but aim achieving an overall social benefit. Organizations also engage in social responsibility in order to meet interest of people who influence the organization’s existence and operations. Partnerships and other contracts may for example be tied to terms for corporate social responsibility and this forces organization to honor their obligations to the stakeholders (Grossling, 2011). Another reason for organization’s participation in social responsibility is that the role averts pressure that would have built against the organization’s interest such as crimes into vandalism of assets (Visser, Matten, Pohl and Tolhurst, 2010). Organizations derive diversified benefits from their participation in social responsibility. Such benefits include reduced costs due to recycled resources, innovation into new products, motivated staff and a safer environment. The organization’s employees however benefit from â€Å"environmental awareness,† and â€Å"improved staff morale† towards higher output levels (Frank and Neergaard, 2012, p. 86). My experience with a company that involved in corporate social responsibility involves witnessing academic sponsorship by a commercial bank to needy students. The bank’s partners initiated this role and it improved customer’s loyalty to the bank, especially people from the beneficiary